Woven Words

A blog by Regal Fabrics

2024 Color Trends: Chocolate Brown Is the New Gray

January 19, 2024

Warm chocolate brown is the darling of the fashion and home decor industries this year, according to House Beautiful, Elle Decor, Vogue, the Business of Home, and New York Design Center’s survey, where 90% of designers who responded named brown as the It girl of 2024. And with good reason – the cozy, comforting color plays well with myriad interior decor styles – including on-trend organic curvy and chunky ’70s-esque furniture shapes and the return to natural materials like wicker, darker wood and stone; beautifully reflects the current biophilic and quiet luxury trends; and speaks to consumers’ desire for all things sustainable. 

Brown is about to have the most major moment. Fashion has already embraced it, and now we will see it in interiors from lacquered walls to velvet drapery to heavy textured linen sofas.Martyn Lawrence Bullard
[Brown is always in but] rich, chocolate browns will be popular in 2024.New York designer David Frazier

We’ve gathered some of our favorite fabrics in decadent hues from cocoa to caramel to deep chocolatey browns in perennially popular qualities like our best-selling D-Linden piece-dyed velvet and R-Angelina faux lamb textures. Check out all our picks for upholstery body cloths, accents, pillows, drapery, and more here:

 

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